Ten Decisions™

AI & small business consulting · San Diego County

It's hard to read the label from inside the bottle.

You're great at what you do. Running the business is a different job, and nobody teaches it. I help San Diego owners step back, see what's really holding them back, and fix it in simple ways.

Book my free assessment

30 minutes · Free · No pitch

Wyatt MartensenFounder, Ten Decisions
Wyatt Martensen, founder of Ten Decisions, a small business consultant in San Diego County
Wyatt Martensen · Founder

Sound familiar?

None of that means you're doing it wrong. It usually just means you've been too busy running it to step back and look.

Tap any that sound like you

Where AI fits

Curious how AI fits your business? That's my specialty.

AI can do real work for a small business now. But not every tool is worth your money, and some jobs should stay with you. I know the difference, and I know how to fit the right tools into the way you already work.

What your customers see

You.

Your voice, your name, your handshake. Your customers keep dealing with the person they trust. AI doesn't talk to your customers unless you want it to.

You decide where the line goes

Behind the scenes

Where AI can help.

The repeat work that eats your evenings and keeps you from the parts of the job you're best at. We only use AI where it truly saves you time or makes you money.

  • You approve everything
  • Skip anything you're not comfortable with
  • If it's not worth it, we don't use it

Fresh eyes

The problem you feel isn't always the one costing you.

When you're in the business every day, you see the fires. What's harder to see is the slow leak behind them.

Here's a typical example. A cleaning company owner tells me she needs more customers. We talk through her schedule, and her own numbers tell a different story. She signs up 20 new customers a month, and the business is growing, so it feels fine. But 16 others cancel every month, and she had no idea. She's filling a bucket with a hole in it, and more ads just pour in more water.

That's what I do. I look at your business with fresh eyes and find the leak worth fixing first.

Try it with his numbers

150 regular customers$360 a month each20 new customers a month16 cancel every month

The average cleaning company churns (loses) about 6% of its customers a month. She's churning about 11%, almost double.

Customers after a year, as is178
Customers after a year, losing 8 a month258
+$29,000more coming in every month by year end Same marketing she already does. These customers already trust her.

Example based on common patterns, not a specific client. Industry average from MaidCentral's 2026 cleaning industry data.

The process

How it works

See every step →
  1. 30 minutes

    We talk.

    A free conversation about your business. How you do things, what's working, what's eating your time. I'll ask some questions. There are no wrong answers, and no judgment.

  2. Within 3 business days

    You get a plan.

    A custom action plan for your business: the biggest thing holding you back, what fixing it is worth, and what I'd fix first. It's yours to keep, even if we never work together.

  3. At your pace

    We fix it together.

    I set it up, show you how it works, and you say yes before it ever touches a customer.

  4. Your call

    Then you decide.

    Keep going month to month on the next fix, or stop. No long-term contracts.

Founding clients

I'm taking on a few founding clients for free.

What you get

  • The 30-minute assessment. Fresh eyes on your business.
  • Your custom action plan. Within 3 business days. Yours to keep.
  • The first fix, done together. The one we agree matters most.

We write down exactly what's included before any work starts. No surprises.

What I ask

One honest review

once you've seen the results.

That's it.

This offer won't last long. Once the founding spots are filled, the work will need to be paid.

Book my free assessment

If a fix uses a paid tool, you pay for that tool directly. I'll tell you the cost before we start.

Wyatt Martensen, founder of Ten Decisions, a small business consultant in San Diego County

Who you'll be talking to

Hi, I'm Wyatt.

I've spent about 15 years working in all kinds of industries, from big companies to small shops. I don't have a computer science degree, and I don't talk like a tech guy. But I've put hundreds of hours into AI: building my own AI assistants, setting up systems, and testing tools to learn what actually works and what's a waste of money. I do that homework so you don't have to.

What I'm good at is spotting what's slowing a business down, and finding the simplest way to fix it. Now I bring both to small business owners across San Diego County.

Wyatt MartensenFounder
More about me →
  • 15 yearsin all kinds of industries, from big companies to small shops.
  • Hundreds of hourstesting AI tools and building my own systems, so I know what works before you pay for it.
  • LocalSan Diego County. A coffee shop, your place of business, a phone call, or video. Your pick.

Common questions

Questions owners usually ask

Don't see your question?

Ask me straight. No question is too basic.

Email me

wyatt@tendecisions.com

Do I need to be good with technology?

No. If a fix needs tech, I set it up and walk you through it in plain English. If I can't explain it simply, you shouldn't buy it.

What do I need on my end?

For most fixes, a laptop or desktop computer with an internet connection. A phone alone usually isn't enough to set things up. If that's a problem, tell me on the call and we'll work around it.

Is the fix always AI?

No. Sometimes it's a better form, a checklist, or a price change. I'll recommend whatever actually works for your business.

What happens after the free part?

You decide. If you want to keep going, we'll talk about the next thing worth fixing. If not, no hard feelings. There are no long-term contracts.

What if we stop working together?

Everything we built stays with you. It all lives in your own accounts, under your name, so there are no passwords to chase down and nothing to hand back.

How much of my time does this take?

The first conversation is 30 minutes. After that it depends on the fix, but I do the heavy lifting.

What kinds of businesses do you work with?

Small and growing businesses across San Diego County, including Chula Vista, National City, and the rest of the South Bay. Trades, shops, salons, service businesses, and more. If you're not sure you're a fit, that's what the free call is for.

How our call usually starts

Wyatt:Hi! I'm really excited to learn more about your plumbing business today. So tell me, how did you get started?

You:I started as a helper for another plumber. Went out on my own about 6 years ago. Now I've got 8 trucks on the road and an office manager.

Wyatt:Nice. If you could hand off one part of your week tomorrow, what would it be?

You:Honestly? Every quote still has to come through me. I'm the only one who knows how to price a job.

Wyatt:That's a big one. Walk me through how a job gets priced right now, start to finish.

An example. Every call is different, and it always starts with your business.

Thirty minutes. Fresh eyes on your business.

If I can't help, I'll tell you on the call. That alone is worth half an hour.

Book my free assessment

30 minutes · Free · No pitch